RISK TAKER

The Risk Was Believing in Myself S3 E:20

• Risk Taker with Ebens Jean • Season 3 • Episode 25

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Sometimes the biggest risk isn’t starting a business it’s believing you can.

In this episode of the Risk Taker Podcast, we sit down with Patricia Rivera, founder and CEO of Hook PR & Marketing, certified StoryBrand coach, and former journalist who knows the power of a well-told story.

Born in Bolivia, Patricia shares how her immigrant journey, motherhood, and faith shaped her path to becoming a CEO. She opens up about:

  • The life-changing moment with her daughter that pushed her to leave journalism and start her own company
  • How faith and family guided her decisions as a single mother and business owner
  • Overcoming limiting beliefs that almost held her back from growing her business

Today, Patricia not only leads Hook PR but also serves as president of Spotlight Delaware and formerly as board president of La Esperanza, Sussex County’s first Latino-serving nonprofit. At every stage, her mission has been the same: helping communities connect and thrive.

This conversation is for every entrepreneur who’s ever doubted themselves, felt stuck, or wondered if they truly belonged at the table. Patricia’s story will inspire you to trust yourself, push past fear, and keep building  even when the odds feel stacked against you.

Special Offer for Our Listeners: Mention the Risk Taker Podcast to receive a free 30-minute consultation with Patricia.

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SPEAKER_02:

Welcome, welcome, welcome to the Restaker Podcast. I'm your host, Evans, man. I hope you guys have a wonderful day, wonderful week, a wonderful weekend, man. Listen, man. Every day God gives you, each day that God gave you, man, take a chance to bless somebody, to inspire somebody, man. So let's get into this episode. I have a wonderful, a wonderful person here with me inside the mobile office, man. Patricia. How you feeling? How are you doing?

SPEAKER_04:

Thank you so much. I'm doing wonderful. I am so blessed to be here with you, to be here with beautiful Gertha, and to have seen what you all have built in such a short time. So I'm just blown away by you and so grateful to have this opportunity to talk with you and get to know you as well.

SPEAKER_02:

Awesome, awesome. For people that don't know you, um, can you tell them a little bit about yourself, people that don't know you?

SPEAKER_04:

Absolutely. So um I have a marketing company, Hook PR Marketing. We've been in business for 18 years. I also have a consultancy, Hook Strategic, where we do more just one-on-one work with, or I do more one-on-one work with nonprofits. And we really focus on helping organizations tell their story in a way that's strategic and inclusive, so that it really speaks to the people that they want to reach.

SPEAKER_02:

Awesome, awesome. Yeah. Let me ask you this. What made you take on that list? Like what made you go for that business or go for that dream? What was the what was that thing?

SPEAKER_04:

So I was a journalist and my last job was at the Dallas Morning News, right? And I was traveling a lot. At that point, I had an infant and um who we had very blessed to have a full-time nanny who was with her. Um, but I just always felt torn by that. I lost my mother when I was four. So I I felt like this isn't how I want to live my life. I want to be there, I want to show up for my child. And and quite frankly, the the moment that my daughter chose, you know, her nanny who she spends all time with instead of me when she was crying, was sort of like, you know what? I don't want to live this life. Like, I want to be there for my child. And and that's when I decided this would have been, you know, more than 20 years ago. And the internet was definitely taking off, but there wasn't the quality control with translations, with content yet. And I thought I saw an opportunity to do more with Spanish translations. My my father's a professor, language professor, Latin American literature. Um, so we started a translation agency. Um, I continued to do journalistic work, so it was very part-time at the beginning. I mean, I worked full-time, but then you know, I I was also doing a lot of journalism. But that was the risk, and and I just felt like this is what I need to do, and and this is the moment, right? And that was more than 20 years ago.

SPEAKER_02:

20 years ago. Yeah. You mentioned something that so you start the the agency with your with your dad. Yes. How was that experience? Um, seeing your dad, you how that was that experience for you working together as as daughter and father, how was that experience?

SPEAKER_04:

It was really a beautiful experience. My father um is a university professor, he's also an author and a poet. So I've always seen from afar the respect that he's you know received. And then being able to work with him, it was a little bit difficult because there wasn't Zoom yet, you know. I mean, there were things you could do, right? There were there were options, but but there were some challenges and the internet didn't always work, you know. So we had some communications challenge, but just getting to know him, getting to to work with him was really a beautiful experience. And and and it didn't last very long, right? Because he needed to, it was a way to help me, you know, um get things going because he had the the the language experience, you know. I didn't because I came here when I was seven. I didn't have all the degrees in Spanish that he did. So we were able to build guidelines, we were able to build a structure, you know, and then he was like, okay, I gotta focus on my work though. I'm like, I got it.

SPEAKER_00:

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SPEAKER_02:

How was the experience? Because you say you you came here when you were seven, as being uh um, I believe you from uh Bolivia, right? Correct. When you first came here, like how was that experience for you as as a as a young girl? Like, how was that experience not knowing the language when you go to school? How was that? Because I'm I'm from Haiti. Um as an immigrant, I know it took me took me some time to adjust to the culture. How was that for you?

SPEAKER_04:

Honestly, it was it was hard. It was really hard because I lost my mom when I was seven, right? My dad lost his mother, uh my grandmother, a year later. And I think he felt, and it was a time of a lot of political unrest in Bolivia. My dad was president of the journalists association, and and there was a lot of uh persecution of journalists, and and and so you know, military would come and we'd be we would have to hide. So there's a lot of like trauma, right? In early childhood. We came to the United States, at least in Bolivia. We in Bolivia, I had family, you know, my family. I lived with my grandmother when she was in hospice, everybody was there every day. So I felt surrounded, I felt protected. Coming to the United States was really hard. You know, my dad was very focused on his work as as he needed to be. And I felt very uprooted and alone. So um, and it took me a while to be honest, to be able to really, you know, feel like I belonged.

SPEAKER_01:

Okay.

SPEAKER_04:

Okay.

SPEAKER_02:

What what was one shock for you as as um as a young child? Like what was it one shock for was it like for me, like when I first came here, like the shock was like the weather, because where I'm from, uh the the weather is is really hot. Um getting here in in in the state, it was cold. No, I first got into Delaware, it was cold. Uh so how was what was the first shock for you as a young girl?

SPEAKER_04:

Yeah. So we lived in California and Davis. So my dad initially taught at the University of California, Davis, and the weather's beautiful, right? And it's a beautiful town. All of that was great. Honestly, it was an isolation from family because I grew up surrounded by my grandma and my aunts and my cousins were, you know, running around. We had lunch together because you know, this central mill in Bolivia is lunch every day, at least from what I could remember, right? And it might have been just because my grandma was, you know, in hospice that everybody came, but that's what I remember is just being surrounded by family. So that was what shocked me. I didn't see those deep, you know, family connections in everyday life, right? And of course I was a child, so I don't, you know, they could have been there, but for me they weren't there, you know.

SPEAKER_01:

Okay, okay.

SPEAKER_02:

Yeah, okay. Um, so when you first took the risk for your business, what was some of your challenges? Like, what were some of your challenges? Like uh you took on that risk, you have that vision now, uh, and you but you but to put a work to that vision. Like, what were some of your challenges?

SPEAKER_04:

Yeah. I think early on, some of the challenges were doing virtual, having a virtual business when it was still a little bit before its time, right? So again, like internet would fall. And and and I lived here in Sussex County, so I was limited, I felt, and now I know I wasn't, right? But at that moment, I felt I was limited geographically to this area, or if I went outside, I still had young kids. At that point, I had two. And and so I I think that was a challenge. It was partly mental, thinking I'm limited geographically. But then there were real barriers at that point to running a virtual business. Some people, like my web designer, is from Bolivia, and some people really had a hard time with that when I was when Zoom became more of a thing, and I was like, let's get on the Zoom call. And they were like, What? Don't you have anyone here? You know, it was like it it was a challenge.

SPEAKER_02:

It was a challenge, okay. Yeah, okay. How throughout this process, throughout your journey, like how because we as an entrepreneur, we talk about like the success that we have, we talk about the challenge, but how fate, like, because as as an entrepreneur, like you gotta you gotta lean into something. Like you gotta, you gotta lean into something that's gonna give you strength, that's gonna give you the energy that you want. How does fate play a big role in your entrepreneurship journey?

SPEAKER_04:

Yeah, no, faith uh has been uh a part of my life always. I've always, even as a child, been very spiritual. And you know, I think that that was God and my mother always protecting me, right? Um, my father, for his own reasons, um didn't believe into church, probably because his wife and his mother died, right? And at some point they're like, Yeah, is there a God, right? So he was going through that. And I my brother and I would go to we just walk to church by ourselves and and and I felt, even though I felt alone a lot, I felt deeply protected and really blessed that that I was um through my childhood and into adulthood. And and now obviously it's it's still a very important part of my life. But I've also sort of expanded a little bit more into just mindfulness practices, right? So I'm actually this year, this this tomorrow, I'm gonna start something, a program called a year of living mindfully. Um, and it's just a year of meditation, right? Prayer is I choose prayer too, and a meditation and prayer and just being aware, right? And also understanding sort of your role in the greater universe. So I'm really excited about that. For me, that's part of my spirituality as well. So definitely it's carried me. My my my faith, you know, God has carried me through through a lot. So yeah.

SPEAKER_02:

Yeah, you you mentioned you have you have two kids now, like as um as an entrepreneur. And a lot of people don't talk about don't talk about that. Like how hard is it hard to be an entrepreneur to raise kids? Like how like how is it for you? Like, and I I could speak from experience. Um my wife and I, we have two, we have two little ones and running uh running a business, we always say we don't make excuses, we make we make priority for our for our kids, for our business. Like how like the adjustment, people say balance, like for you, how how is it?

SPEAKER_04:

Yeah. I um I prioritize my kids, right? So I started my year my business 20 years ago, but uh and I always did multiple things. I mean, now my business is full-time, I have a team, right? Now it's a like a real deal, right? But honestly, at the beginning, it was me and maybe two people, maybe three people, right? I kept it manageable because I wanted to be able to go on those trips. I always dropped off my kids, I picked them up, I took them to their things. It was, I mean, there were some things that you can't, right? But for me, like being there was my priority to the point that I think I lost my identity as a business owner, right? Because and I and there was a turning point for me because I would show up at the bus stop, right, in my loungewear, in my mom wear, right? And and this was my business was starting to grow, right? And at some point I got a little embarrassed, you know, so maybe I should get out of my sweats when I go because I'm like this, right? But but I think I just got lost in that identity and I had to say, you know what, you are a business owner. Right. And if you don't look like a business owner, people aren't gonna take you seriously, right? So at some point when they were getting into middle school and and they had more, you know, that was actually middle school was very intense because you gotta take them everywhere, right? Yeah, but as they're getting older, I'm like, okay, like I need to, like, if I'm gonna pay for college, I gotta make this business really grow. So for me, that was like turning, you know, turning a little bit, shifting, and and and being more balanced, truly. Being more balanced. I was also single mom, so because of that, I felt I had to be more present, you know, with my kids.

SPEAKER_03:

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SPEAKER_02:

How how is it to be a female or to be a woman CEO? No, because you are CEO of a of your own business. And like how how do you now navigate back to that as being a woman uh CEO? Like what's uh what's one thing that you you could uh give advice to a to a young girl that wanna become their own CEO? Like what kind of advice would you give?

SPEAKER_04:

Yeah, you know I think we lose the side of balance, right? Um, and as women, we give up too quickly. You know, only two percent of women-owned businesses reach the million dollar mark. Right? Now it's not huge for the general population either, but only two percent, right? And why? Because we don't believe in ourselves, because we don't have act. I mean, there's some real systemic issues. We don't have access to capital, right? There are networking barriers that are more difficult for us, right? We have our own um struggles with balance in family, right? That that men don't always your generation, but mine did not was not struggling with balance, right? Um, so all of these things make it that so that we don't keep pushing forward, and some of it very justifiably. And only two percent really reach that level of success that is attainable if you just persist, right?

SPEAKER_02:

And you gotta believe you you say something, you gotta believe in yourself. That's one thing that I I that I I always always say, like first you have the vision, you have the goals, but if you don't believe that you can achieve it, it's just gonna sit, it's just it's not gonna go nowhere. So you gotta you have to have confidence and some people it take it take time. Now it takes time for you to believe on your in your own self, um, and other people like like like me, it was somebody had to see something something in me that I couldn't see. No. So sometimes you you you have that, but you say you have to you have to be persistent and you can't give up. That that's that's one of my my things that you can't anything that you want achieving in life, you can't give up. You gotta give it don't give it a a day or two, give it at least a a year or like a year or two years or three years, you know what? I did that. I did that, it didn't work out for me, you know. But what was the strategy that you put in place? No. What was the strategy? So I'm glad that that that you say that.

SPEAKER_04:

If I could just follow up on that. So sometimes we get stuck and we don't even know why we're stuck, right? And I think this was a it with me, right? It it's and it's those same limiting beliefs that we don't even know we have, right? So there was something in me that that just wanted to keep it small, and maybe I used my children as an excuse to a point, right? To a point to say, yeah, no, I want to keep it small, I want to keep it manageable. But part of that was real. I mean, I did, but part of it was also not believing that I could be a CEO, right? I don't have, I don't have the math skills, I'm not, I mean, I'm not an extrovert. Like all these things we tell ourselves that aren't even true. Like, I don't need to be an extrovert to be a CEO. I have bookkeepers and accountants, right? I don't need to, you had to know some math, right? You gotta be able to add up. But you know, and so we we limit ourselves, right? And we give up. Yep. Yeah, and and it takes time to just I mean, I remember the first time I was reading a book. It was like um the best year yet by Michael Miller or something like that. It was a planning book, but uh the early extra exercises were like identify your limiting beliefs. And I remember when I did that, I like started to cry because I didn't know that I had been carrying some of these beliefs for so long, and they were holding me back, and it was like deeply emotional, and it's taken years. I mean, it's not like okay, now I know I'm everything's all it takes years to work through it. So that's for me, that's part of the journey, you know, is understanding what's gonna limit you and then chip at it, you know, chip at it get help. Videos, I mean, now there's so much beautiful stuff, including these inspirational talks that can really help us open your RIs.

SPEAKER_02:

Yeah. Um, you you you mentioned something you have to work on it, like it it's sometimes it takes years. Um for for some people, right? Um, I'm gonna say this, like people quit like you say, people quit too soon. Right? They don't believe in they don't believe in the self. Um, but you did something, you went out, you went out and to invest, you invest in a book. Talk about like invest in yourself, invest in your business, not just in your business, but also invest in your family. Yeah, as a as a female CEO, as a single parent, you have to invest in yourself. What other stuff that that you did though that you have to invest in your in yourself?

SPEAKER_04:

So I investing uh in in classes and courses, but I will say I think the biggest turning point for me was investing in meditation, investing in mindfulness. I took like a seven-day silent retreat last no, this year in April. I went to California as part of this program, didn't speak, right? And just that's huge to be able to just have that time to myself and not and I was disconnected, you know, from anything. Um, so those are the kind of things that for me it was really introspection. I think when you're a child and you're an immigrant and you've had losses, you're in survival mode, yeah, right, and you're not feeling anything, you're just like showing up and doing your work and you're working really hard, but like you're I I couldn't tell you what I felt, right? So like doing that introspection and doing meditation and really learning emotional regulation as well, like all of those things were an investment in me that I felt paid off hugely, you know?

SPEAKER_02:

I like I like that. I like that's the people always say what's the what's the return on my investment? No, because when you invest in something, you wanna know what's my what's my return on my investment. Um, you always gotta not just invest in one time, but continue to invest daily daily, you gotta continue to be a student student. We don't know we don't know everything. Um did you throughout your journey, did you find any mentor to help you?

SPEAKER_04:

So many. And that's the beautiful thing, is that if you are open to receiving guidance and feedback and advice, you will meet the most amazing people that will guide you, you know, through through everything that you need. There are, I had two mentors um in a women's group that the S that the SCORE, SCORE, you know, Delaware had. Um, this was years ago. There was a a women's group, and it was Antara Data, who was the uh president at that point, and then also Ellen Herbert from SBA, they put together this program. They saved my life through COVID, honestly. They did because they got us together and they were like, okay, like in my case, how are you gonna survive? And we had to quickly say, Okay, we gotta provide digital services. The dance studio needs to be able to do it in their home so that they can continue to, you know, provide classes to people. Like, so we had to set them up with all of not the technology in their studio or in their home, but how are we gonna be able to transmit it, right? So it was that group was incredible for me. Um, but in along the way, there have been other people that have touched me so deeply and have helped me, right, and have guided me, even like conversations that like you're like, wow, like I needed to hear that, right? And like every day, honestly, every day I feel blessed that there's someone who was put on my path, yeah, right, to help me in some way.

SPEAKER_02:

Yeah, yeah. And like like before we I was speaking to you off camera, like when I had met you about it's been what a decade or a decade ago, right? And you was teaching a reading, a reading class that I was the student, and you had mentioned something that you got caught my attention. Like I say that you say that you were an entrepreneur and you were a journalist. Uh those two things caught my uh my attention. And um, like I was telling you off camera, like the way you teach a class, the way you present yourself and everything, it inspired me. Now it inspired me. And throughout the throughout the years, we we keep kept in touch. Um eventually we doing this right now. Um so just uh appreciate what you do and what other you don't know who can you can inspire. You inspire a lot of people, not just women, but you inspire the generation that's coming. Um especially as being an immigrant. Um we know we have to work twice as ten times harder than anybody else. No, because we are from another country. Even though we are here, we make this country part of our country, but we know it's it's it's it's not an easy, it's not an easy thing as an immigrant. You don't know the language, you come here. Like what advice, like for people who who's an immigrant, what advice would you give them?

SPEAKER_04:

Find resources. There are many free resources available to help small business people. There's resources to help everyone, but small business people. I had early on, I had a score mentor, Len Kidwell, who was around in Sussex County for a while. I had these two women who really saved me, you know, time and time again. Um, I've used I've it's it's quite a blank, but the point is like an entrepreneur can find so many. Now we have plaza, you know, which I was very blessed to be a part of forming as well, right? Helping create that. Even chambers, like I mean, you know, I mean, yes, you have to pay, but then you get so much out of it. So there are so many resources to help you, free resources or low-cost resources that you're not alone. And there are groups, there are masterminds, there are small business groups. Like if you want to grow your business and you're open, you're gonna be able to do it and you're gonna find the resources to do it.

SPEAKER_01:

What's one thing that you regret?

SPEAKER_02:

Or what's one what's one risk that you didn't take? That you say, I should take that opportunity. I was listening the reason I actually did I was listening to um Majick Johnson. Uh he was doing a uh a podcast interview and he was saying at 19 um two companies had came came to him. Um Nike and um what was the other company? It was another shoe company that came to him. Nike offered him stock and the uh the other company offer him basically money. He took he took the ca he took the the cash instead of the stock. And he was saying the stock would the stock uh from 2025 the stock would be like uh point point six billion dollars. No, he didn't he didn't took he didn't took that risk. He didn't he didn't take that because he didn't he didn't have the not knowledge of that. Yeah um do you ever look back saying what that have you ever looked back every yeah in your journey that happened to you?

SPEAKER_04:

Um I mean I don't have anything as big as that, right? I didn't walk away from millions of dollars. So um I think the biggest risk was just not believing in myself sooner. And like I see the two of you, and I think what you're doing is phenomenal. Like you're building a business, you're building a foundation, you're building a brand, you're you're an inspiration to so many people. Like, I just think that's phenomenal, right? And there was a at one point I wanted, and I still do, but I opt to I don't assume, but I wanted to create videos and content in Spanish at a lower literacy level because I think there's a lot of translations and they're poor because they're written poorly in English, right? Um, so I wanted to create content at the fifth grade level that was best best practices and really was able to help people in videos as well, right? And and I just feel like I got stuck with that and I didn't do it, and now life is more complicated, right? But I see you all and building your personal brand brand, and that's and and that's part of it, right? Is is you know, I wish and I had all of the re I did all the Amy Porterfield classes, right? I was like, I bought like so several of them. I was gonna do courses, I was gonna do and it's just I I don't know if the fact that there's such resistance, you know, I'm not sure why, but that's sort of a regret I have, but mostly just not believing in myself sooner because I missed out on opportunities, I missed out on growing, right?

SPEAKER_02:

Yep.

SPEAKER_04:

So okay.

SPEAKER_02:

Um one last, one last question. If you had to give any advice to entrepreneurs who already took the risk already, who's been successful, who's on this journey, right? Who's a seasoned entrepreneur and the new entrepreneur that's coming in that like that they on the edge, like they want to make a uh take a risk, but they don't know the strategy, they don't know the the the plan, they don't know how to how to do it. What advice would you give to the seasoned entrepreneur and the new entrepreneur who want to take risks on their dreams?

SPEAKER_04:

Yeah. For the seasoned, it's easy. Give back, right?

SPEAKER_01:

You know? You you you hit a point, okay?

SPEAKER_04:

It's time to give back. You you have you have earned, right? You you have you have built and and now it's time to give back to the community. And it doesn't have to be money, it can be your time, right? It can be your leadership, but it I mean at some point you you do have to give back. For the person starting out, you know, too many businesses start without a strategy, right? They have an idea, they haven't done their competitive analysis, right? They haven't even really done their branding, they don't know how they differentiate from the business next door. So it's like take the time to do a business plan. It can be a two-page business plan, it doesn't have to be 50 pages, but you have to have a strategy, right? You have to know your competition, you have to know what your differentiators are, you have to articulate your value proposition. So it's and there are free resources. Yeah. Score has people who can help you, right? For free. Um, the SBA has be have has people that can help you as well. So the resources are there, but don't do it blindly. Don't do it blindly. You need a map, you need a compass, right? To be successful.

SPEAKER_02:

Give back that caught my attention.

SPEAKER_04:

Yeah.

SPEAKER_02:

Um why? Because I felt like if God bless you, you should bless other people. Like you say, it doesn't have to be money. Um could be your time, could be your resource. Um so that's one of our that's one of our uh things like give back. Like no matter what, big or small, always give back because you never know who you could bless. Like you would you never like I have a story like. Where we bless kids, we bless their family. Like you never know who's watching you. You never know who you could bless with. Just little that you that you have could bless somebody else. Um, you say strategy, and that's one of the reasons that we wrote our book. Um, when you're building from building from scratch, you gotta have you have in the beginning it's hustle, but when you in year two, year three, it's strategy for you to grow your brand, to grow your business. So I'm glad that you that you mentioned you mentioned that um strategy. Now you gotta have strategy to to continue to build your brand.

SPEAKER_04:

Absolutely. Absolutely.

SPEAKER_02:

Yeah, any any last word, any last thing that where if people wanna get um wanna get in contact with you, how do they get in contact with you for your business?

SPEAKER_04:

Right. So hookpr.com is a good way. There's a book, book a call, book a consultation. And honestly, if someone books a consultation 30 minutes and they have a question they want to ask about business or about marketing, and they say they're from this podcast, I will give it to them for free.

SPEAKER_01:

Can you read that again? Because we we I didn't know she was doing that. We didn't, I didn't know she was doing that, but yeah, can you please can you please say that again?

SPEAKER_04:

You uh write to me hookpr.com. There's a button the top right that says book a call. You will automatically get a 30-minute call with me. You have to tell, you have to say that it's because you heard it in this podcast, um, and because you're following the two of you, that I will give them 30 minutes to answer a strategy question, a marketing question, a confidence question, you know, whatever it is. I'm here to serve your followers as well.

SPEAKER_01:

There you go. There you go. There you have it, ladies and gentlemen.

SPEAKER_02:

There you have it, man. Listen, man, it has been real. Um, thank you, Patricia. Um, thank you for coming into the Bumble Office. Um, and yeah, there you have it, ladies and gentlemen. And I will see you in the next episode.